Digital Marketing Course – Learn SEO, Social Media, and More

Master SEO, Google Ads, Social Media Marketing & Content Strategy

Digital Marketing Course

Become a Certified Digital Marketer

6 Months β‚Ή15,499

Our comprehensive Digital Marketing course covers all essential aspects of online marketing, from search engine optimization to social media strategies. Learn practical skills that businesses actually need, taught by industry professionals with real-world experience.

Course Highlights

  • Hands-on training with live projects
  • Learn from certified industry experts
  • Practical assignments after every module
  • Placement assistance & career guidance
  • Flexible batch timings (weekday/weekend)
  • Certificate upon successful completion

What You'll Learn

Module 1: Search Engine Optimization (SEO)

  • On-page SEO optimization techniques
  • Keyword research & analysis
  • Technical SEO basics & free website audits
  • Link building strategies
  • Local SEO using Google Business Profile
  • SEO tools (Google Search Console, Google Trends, Semrush)
  • Content optimization with WordPress plugins (Yoast/RankMath free)
  • SEO for e-commerce websites
  • Measuring SEO performance with Google Analytics (free)
  • SEO case studies

Module 2: Google Ads & PPC Marketing

  • Google Ads account setup
  • Search & Display campaign creation (with demo budget)
  • Remarketing strategies
  • Keyword match types
  • Ad extensions & optimization
  • Conversion tracking setup (demo)
  • Budget management techniques
  • Performance analysis
  • Preparation for Google Ads Certification (free via Skillshop)
  • Case studies & simulations (no heavy ad spend)

Module 3: Social Media Marketing

  • Facebook & Instagram marketing
  • LinkedIn for B2B marketing
  • YouTube video marketing
  • Social media content planning
  • Community management
  • Free social media scheduling tools (Meta Business Suite)
  • Paid ads overview (small demo budgets)
  • Influencer marketing basics
  • Social media analytics using free tools
  • Real-world campaign examples

Module 4: Content & Email Marketing

  • Content strategy development
  • Blog writing for SEO
  • Copywriting techniques
  • Email campaign creation
  • Lead nurturing basics
  • Email marketing tools (Mailchimp free plan, Sender.net free)
  • Landing page optimization with free WordPress tools
  • Content distribution strategies
  • Marketing automation basics (free trials)
  • Performance measurement

Module 5: Analytics & Strategy

  • Google Analytics 4 setup (free)
  • Key performance metrics
  • Conversion tracking
  • Data interpretation
  • Reporting Dashboard
  • Digital marketing strategy
  • Campaign planning
  • Budget allocation (cost-effective methods)
  • ROI measurement
  • Client presentation skills

Frequently Asked Questions

The course duration is 6 months, covering SEO, Google Ads, Social Media Marketing, Email Marketing, and Analytics.

No, this course is designed for beginners as well as professionals. Basic computer knowledge is enough.

Yes, we cover On-Page SEO, Off-Page SEO (link building), Technical SEO, Local SEO, and SEO for e-commerce websites.

Yes. Local SEO is a key part of our course. You will learn how to optimize Google Business Profile (Google My Business), create local citations, and use strategies that help businesses rank in β€œnear me” searches.

Yes. We teach important Technical SEO topics like site speed optimization, mobile SEO, XML sitemap creation, structured data (Schema), crawlability, and fixing indexing issues. These help you build SEO-friendly websites that rank faster.

Yes. Our Digital Marketing course includes a complete SEO module where you will learn On-page SEO, Off-page SEO, Technical SEO, and Local SEO. Along with that, we also cover AEO (Answer Engine Optimization) – the latest approach to optimize content for voice search, featured snippets, and AI-driven search engines.

You'll gain hands-on experience with industry-standard tools including:
- Google Analytics & Search Console
- Google Ads & Keyword Planner
- SEMrush for SEO
- Meta Business Suite
- Email marketing platforms
- Social media management tools

Our course is designed to make you job-ready with practical skills. We provide placement assistance, interview preparation, and career guidance. While we do not guarantee jobs, many of our students have successfully secured roles in digital marketing agencies, e-commerce companies, and freelancing opportunities.

Yes! We offer 100% online options. Our online classes are interactive live sessions where you can ask questions and get immediate feedback. Recordings are available if you miss a session.

At Mivja, we focus on:
- Practical, project-based learning
- Small batch sizes for personalized attention
- Industry-experienced instructors
- Updated curriculum reflecting current trends
- Ongoing support even after course completion

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