How to Optimise Google My Business In 2025
In this digital age where internet users are growing day by day, not listing your business on the internet means you are losing your potential customers. Whether it is a coaching institute such as Mivja or a small shop, whether they hit the first page of Google Search and Maps or not is actually a make-or-break factor in their success.
Among the strongest, most free-of-cost tools to make your business more visible to potential customers is Google My Business, now called Google Business Profile.
But what exactly is it? And more importantly, how could you optimise it to feature on the first page to get more calls, website visits, reviews and leads?
Let us analyse!
🌐 WHAT IS GOOGLE MY BUSINESS (GOOGLE BUSINESS PROFILE)?
A Google My Business listing is free, which allows a business to maintain its presence and reputation on the Google Search and Google Maps platforms. When someone enters phrases such as "Digital Marketing Course in Kolkata" or "Best Graphic Design Training near me," GMB listings could appear right before their eyes, along with your phone number, reviews, photos, etc.
Your GMB Profile Shows:
• 🌍 Business Name with Address
• 📞 Phone Number or Contact Info
• 🕘 Business Hours, such as operational timings
• 🌟 Google Reviews and Ratings
• 📸 Photos of your office/classroom/services
• 📍 Directions via Google Maps
• 🔗 Website Address
• ✅ Services and Courses Provided
💡 WHY GMB WILL BE A BIG PART OF LOCAL BUSINESS IN 2025
More than 93% of consumers search online before making decisions to purchase or inquire.
If someone in Kolkata searches:
• “Best online graphic design course in Kolkata”
• “Digital marketing course near me”
• “Web development classes in West Bengal”
An adequately optimised GMB Profile assists Mivja in making it to the Local Pack — the first three business results that show above even SEO results.
✅ Real Value: Not just for traffic! You gain high-quality local leads who are ready to enrol, call, or visit.
📈 HOW TO OPTIMISE GMB IN 2025
From start to finish, these strategies will ensure the complete optimisation of your listing.
✅ 1. CLAIM AND VERIFY YOUR BUSINESS
First, ensure that you have claimed your business on google.com/business.
• Utilise your official or registered business name (e.g., Mivja – Digital Training Institute)
• Provide an accurate address along with a contact number
• Choose "Training Centre" or a suitable category that accurately aligns with your business
• Confirm your business through phone, email, or a postcard
✅ 2. WRITE A CAPTIVATING BUSINESS DESCRIPTION
Create a well-crafted and engaging description of around 750 characters that tells your story.
Example (feel free to use this for Mivja):
Mivja is one of the foremost training institutes in Kolkata, imparting practical courses in Digital Marketing, Graphic Design, and Web Development. The entire program is delivered online to the students with expert mentorship.
✅ 3. ADD HIGH QUALITY IMAGES AND VIDEOS
Take pictures of:
• Your workspace/classrooms
• Happy students & clients
• Teachers/Instructors
• Before-and-after pictures (student portfolio, for instance)
📹 Bonus Tip: Share brief video snippets (preferably under 30 seconds) to present your course or provide a sneak peek of a live session.
✅ 4. GET THOSE REVIEWS! REPLY TO ALL OF THEM
Reviews are the number one trust signal considered by Google and also by your prospects and students.
• Ask students to give a review after completion of their course
• Respond to every review, be it positive or negative
• Naturally, add keywords into your replies (e.g., "Thank you for joining our digital marketing course in Kolkata!")
📌 Schema Tip: Incorporate Review and AggregateRating schemas on your site to enhance your visibility in search results.
✅ 5. INTEGRATE KEYWORDS NATURALLY IN SERVICES, DESCRIPTIONS, AND POSTS
Utilise pertinent keywords such as:
• Digital Marketing Course in Kolkata
• Graphic Design Classes nearby
• Leading Web Development Institute in India
Avoid using excessive or forced keyword placement; instead, write in a way that flows naturally:
• Services
• FAQ
• Updates/Posts
• Reviews and responses
✅ 6. REGULARLY UPDATE YOUR GMB
Consider your GMB page as a small social media profile and share information about:
• Mivja course updates
• Success stories from Mivja students
• Announcements for new batches
• Exclusive deals and discounts
🗓️ Tip: Aim to post once or twice a week and include calls-to-action such as "Learn More" or "Call Now."
✅ 7. ADD FAQS TO YOUR GMB AND WEBSITE
Add the common questions people search for via voice or on Google Assistant, such as:
• "Is there any online graphic design course in Kolkata?"
• "How long is the Mivja digital marketing course?"
• "Is there a certificate after completion?"
• “Why choose Graphic Design at Mivja?”
• “What software will I learn in the Graphic Design course?”
🗣️ Answer these simply and in a conversational tone, which improves your Answer Engine Optimisation (AEO).
✅ 8. TRY TO USE THE LOCAL LANGUAGE
If you want to target and reach Bengali-speaking students in West Bengal, consider:
• Bengali translations of either the business name or description
• Posting updates or content in Bengali
This will give a geo-linguistic trust and improve local search rankings.
✅ 9. ADD SCHEMA TO YOUR WEBSITE
Implement structured data for:
• LocalBusiness
• Course
• Review
• FAQ
This provides search engines with more information about your business.
✅ 10. USE UTM LINKS TO TRACK CLICKS
Use UTM parameters in your website link on GMB to track GMB traffic in Google Analytics:
Example:
https://mivja.com/?utm_source=gmb&utm_medium=organic&utm_campaign=gmb_profile
🔍 BONUS: GEO AND AEO OPTIMISATION TIPS
These tips will enhance your ability to rank for Local SEO or Voice Search (AEO):
• Add geo keywords such as "in Kolkata," "West Bengal," or "near me" into content
• Use question-based headers like:
➤ How to join Mivja courses?
➤ What is the course duration of the graphic design course?
➤ What software will I learn in the graphic design course?
• Ensure your Name, Address and Phone Number (NAP) is consistent across all platforms — GMB, website, directories
🏁 FINAL THOUGHTS
In 2025, Google will basically do one thing: show only trustworthy, nearby, and informative businesses, especially to those that ask questions like "best digital marketing course near me."
Put together all the efforts to optimise the Google My Business profile, post updates, ask for reviews, and cleverly implement SEO & AEO strategies — and Mivja will rule local searches, helped by more enrollment, and will eventually solidify its reputation as Kolkata's No. 1 digital training institute.
📞 READY TO BOOST YOUR GMB PERFORMANCE?
Join the thousands of students who trust Mivja for career-ready courses:
✅ Digital Marketing
✅ Graphic Design
✅ Web Development
📍 Located in Kolkata | 100% Online
📲 Call us at 8240602684 or visit https://mivja.com
⭐️ See our fully optimized Google Business Profile here: Mivja on Google
Tags: GMB Optimization Local SEO AEO Strategies
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