How to Increase Domain Authority

If you’ve ever tried to grow a website, you've surely heard people talking about Domain Authority (DA). Some websites seem to climb the Google rankings with ease, while others remain unnoticed despite continuously publishing content.

At Mivja, when we train students in SEO and digital marketing, this is one of the first concepts we explain: Domain Authority is not magic — it’s the reward of sustained effort on the right strategies.

In this blog, we’ll explain what DA really means, why it matters, and how you can improve it using the same strategies we teach in our classrooms.

 

What Exactly is Domain Authority?

Domain Authority was created by MOZ.It is a scale scored between 1 and 100. A higher score indicates your site is mostly trusted and likely to rank.

• A new site usually starts at DA 1.
• Sites like Wikipedia, Hubspot or major news portals often have DA 80+.

But here’s something that people must realise: Google does not use DA as a ranking factor.

It’s simply a standard for us marketers to calculate the respective strength of a particular site. That’s why at Mivja, we treat DA as a health indicator rather than the ultimate goal.

 

Why Should You Care About DA?

Think of DA like your website’s reputation score.

• If your DA is high, other websites are more likely to reach you.
• Advertisers and partners often check a site’s DA before working with a brand.
• And yes — higher DA usually aligns with better rankings in search engines, more traffic, and stronger confidence.

For students learning SEO at Mivja, we use DA as a simple, practical criterion to track growth while they apply strategies on live projects.

 

The Mivja Approach to Increasing Domain Authority

Instead of giving you another generic list, let me show you the exact framework we teach in our Digital Marketing Training in Kolkata. These steps have helped both our students and our own projects consistently improve DA.

 

1. Start with Content That Solves Real Problems

At Mivja, we highlight one thing: nobody links to average content.

If you want other sites to mention you or give a reference to your blog posts, guides, or case studies, you need to solve actual problems for readers.

📌 Example: One of our students wrote a detailed SEO checklist for local businesses in Kolkata. Within weeks, the blog started attracting backlinks from many marketing blogs and websites.

👉 Action step: Write blogs, guides, or even infographics that provide real solutions — not just common or generic advice. Write for users, not crawlers.

 

2. Build Smart Backlinks (Quality is More Powerful than Quantity)

A single link from a website with a DA of 80 is more powerful than hundreds of links from low-quality blogs or spammy websites.

This is why we train our students in:

• Guest blogging on relevant industry or niche sites.
• Reaching out to bloggers and influencers.
• Resource link building, where you create something valuable (like a free tool or guide) and let others mention it.

At Mivja, students actually practice outreach campaigns, so they understand the process hands-on. That’s how some of them landed backlinks from respected Indian business blogs and international websites — boosting their projects’ DA in a matter of months.

 

3. Strengthen Internal Links

A common mistake beginners make is publishing content without connecting or interlinking it.

At Mivja, we teach students to treat their websites like a knowledge web — every page should lead to another related page.

Internal linking not only improves user navigation but also passes authority across your site and helps new pages rank.

 

4. Fix Technical SEO Issues Early

Fix broken links, slow load speed, or missing SSL certificates, which can quietly hurt your site.

That’s why in our digital marketing course, we focus heavily on technical SEO.

What we teach our students:

• Use Google Search Console to detect errors and fix them.
• Update and submit XML sitemaps regularly.
• Ensure websites are mobile-friendly and fast.

Result: Search engines crawl and index their sites more efficiently, which indirectly supports higher DA.

5. Promote Content Through Social Channels

Here’s a secret that we mostly ignore: social sharing won’t increase DA directly, but it will increase visibility. And visibility leads to backlinks.

📌 Example: When our students share their blogs on LinkedIn and Quora, they often receive organic mentions and references — which become backlinks.

👉 At Mivja, we encourage every single student to create a content promotion plan, not just a content publishing plan.

 

6. Be Patient and Track Growth

One of the hardest lessons for beginners: DA growth takes time.

It doesn’t matter if you do everything right — it may take 3–6 months to see a noticeable improvement.

That’s why we train our students to focus on consistent effort, not quick fixes or shortcuts.

In our classrooms, we use tools like Moz, Ahrefs, and SEMrush to track DA growth week by week, so students can see their progress and stay motivated.

 

What Mistakes Can Kill Your DA

Based on our training experience, here are the most common errors students make:

• Buying spammy backlinks.
• Stuffing keywords unnaturally.
• Publishing “thin” 300-word blogs just to post something.
• Ignoring site structure and user experience.

At Mivja, we show exactly how to avoid these pitfalls through case studies of real websites.

 

How We Teach DA Growth at Mivja

Unlike free articles you’ll find online, Mivja’s training is practical and project-based. Students don’t just hear theory — they:

• Run live SEO campaigns.
• Analyse competitor backlinks.
• Fix technical SEO issues on real websites.
• Watch their DA improve step by step.

This hands-on approach is why our students gain confidence to work as SEO professionals, freelancers, or even start their own digital marketing agencies.

 

Final Thoughts

Increasing Domain Authority is an investment of time rather than a numeric target, a reflection of the value and trustworthiness your website commands that others want to link to.

If you’re serious about learning these strategies in a step-by-step manner, Mivja’s Digital Marketing Training in Kolkata is designed for exactly that. With 100% live classes, real-world projects, and lifetime guidance, we equip you to not simply learn SEO, but to truly excel in it.

✨ Always remember that DA growth is just the result of doing SEO in the right way. And that's what we teach in Mivja.

Tags: What is Domain Authority SEO Training in Kolkata SEO strategies

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