Digital Marketing Course
in Kolkata

The curriculum covers search engine optimisation (SEO), Google Ads, Meta Ads, social media marketing, content marketing, analytics, WordPress fundamentals and AI-assisted marketing workflows. Learners explore how these areas work individually and how they contribute to a broader digital marketing strategy.

Yes. Keyword research is part of the SEO curriculum. Learners explore how to identify relevant search terms, understand their intent, group related keywords and use research findings to inform website content and optimisation decisions.

Yes. The SEO curriculum covers on-page optimisation and technical SEO fundamentals. Topics include website structure, indexing, crawlability and other factors that help search engines discover and understand website content. The aim is to understand the purpose of these activities rather than follow a checklist without context.

Google Search Console is included in the learning process. Learners can explore search performance reports, queries, impressions, clicks, indexing information and other available reports to understand how a website performs in Google Search and identify areas for investigation.

Yes. Google Analytics 4 is covered as part of analytics training. Learners explore website and campaign performance, user interactions, conversion measurement and reporting so that marketing decisions can be informed by more than traffic figures alone.

Yes. Local SEO and Google Business Profile optimisation are included in the SEO curriculum. These topics help learners understand how businesses can manage their business information, improve their local search presence and evaluate relevant local visibility signals.

The Google Ads curriculum covers campaign planning, Search and Display campaigns, keyword match types, remarketing, budget management and performance optimisation. Campaign simulations and case studies help learners understand the decisions involved in setting up and evaluating advertising campaigns.

The course introduces paid social advertising through Meta Ads, alongside social media planning and management. Learners explore audience selection, campaign objectives, advertising creatives and performance measurement in the context of promoting products, services and business offers.

Yes. Social media training covers content planning, platform selection, community management and social analytics. Learners examine how content can be organised around business objectives and adapted for platforms such as Facebook, Instagram, and LinkedIn.

Yes. Content marketing includes SEO blog writing, copywriting, content briefs and research. Learners explore how to organise information, answer audience questions and produce useful content while maintaining clarity, factual accuracy and natural language.

AI tools are integrated into relevant content marketing and research activities. The curriculum includes AI-assisted research, prompt writing, keyword research support and content brief preparation. Learners also need to review generated output for accuracy, originality, relevance and quality before using it.

Depending on the topic, the curriculum includes tools and platforms such as Google Search Console, Google Analytics 4, Google Trends, Semrush, Moz, UbberSuggest, WordPress, Meta Business Suite and AI tools. The emphasis is on understanding how tools support particular marketing tasks.

Yes. WordPress fundamentals are included to help learners understand how websites and content pages are managed. This knowledge is useful when working with website content, basic page structures and SEO-related tasks that involve a content management system.

Yes. E-commerce SEO is included in the curriculum. Learners can explore how product and category pages differ from ordinary informational pages and why product information, website structure, internal linking and relevant search intent matter for online stores.

Conversion tracking and performance measurement are included in the curriculum. Learners explore how meaningful actions, such as enquiries or purchases, can be measured and how those results help marketers evaluate campaign effectiveness.

Yes. Analytics and strategy training includes reporting dashboards and campaign performance analysis. Learners explore how to organise relevant data, interpret key metrics and communicate findings in a way that helps a business understand its marketing activity.

Campaign planning is part of the learning process. Learners examine business objectives, target audiences, channel selection, budgets, content requirements and performance measures. These elements help connect individual marketing activities with a defined campaign purpose.

Practical assignments are included after modules to help learners apply the concepts they have studied. The work may involve research, optimisation exercises, content preparation, campaign planning or performance analysis, depending on the subject being covered.

Yes. Case studies and campaign simulations are used to explore marketing decisions in context. They help learners consider the objective, audience, available information, possible approaches and measurements that would be relevant to a campaign.

The curriculum covers both SEO and paid advertising, helping learners understand their different roles within digital marketing. SEO focuses on earning relevant organic search visibility, while paid advertising provides access to selected audiences through advertising platforms. Their contribution depends on the business objective and campaign context.

Budget management is included in Google Ads and marketing strategy training. Learners explore how budgets relate to campaign objectives, audience selection, advertising costs and performance. The focus is on making reasoned decisions and evaluating results rather than assuming that a larger budget automatically produces better outcomes.

Yes. Remarketing is included in the Google Ads curriculum. Learners explore its purpose, how it can support communication with previous website visitors or other eligible audiences, and why campaign setup must follow applicable platform policies and privacy requirements.

Analytics and performance analysis help learners examine campaign results and identify areas that may need attention. They explore how to interpret available evidence, compare performance against objectives and make informed adjustments rather than relying only on assumptions or isolated metrics.

Mivja's teaching team brings marketing experience into the learning process. Most instructors at Mivja have more than 10 years of marketing experience, helping learners connect digital marketing concepts with practical industry perspectives and business objectives.

Visit Mivja's digital marketing course page and use the available WhatsApp or call options to ask about the curriculum, tools covered, practical assignments and enrolment process. Reviewing these details can help you understand what the programme includes before making a decision.