Digital Marketing Course
in Kolkata

The course is designed for students, working professionals, freelancers, and business owners in Kolkata. No prior experience is required, as it starts from the fundamentals.

Practical training involves completing hands-on projects and assignments after each module. Students perform activities such as website audits, keyword research, creating demo Google Ads campaigns, planning social media content, and preparing analytics reports.

Students receive guidance through live, interactive classes and direct instructor feedback on their assignments. The course also includes interactive sessions to clarify concepts and provide real-time help.

Students learn the process of researching and analyzing keywords to understand what potential customers are searching for. This includes using tools and techniques to find relevant keywords and evaluating their potential for content and SEO strategies.

Students learn to analyze search intent to understand what users are truly looking for when they type a query. This knowledge is applied to plan and create content that better meets user needs and aligns with SEO best practices.

Students practice optimizing content by applying their keyword research and search intent analysis. This involves structuring content effectively, optimizing titles and meta descriptions, and using AI as an assisting tool within the workflow.

The training covers how to optimize a business's online presence for local searches. Students learn to manage and optimize a Google Business Profile and explore other local-search practices as part of the SEO module.

Students gain practical experience with essential industry tools explicitly listed in the syllabus, including Google Analytics, Google Search Console, SEMrush, Meta Business Suite, and WordPress.

The course includes practical exercises in setting up and managing Google Ads campaigns. Students work with demo accounts and practice budgets to learn campaign structure, keyword targeting, and bid management.

The projects are practice campaigns using demo budgets and case studies. This safe, educational environment allows students to experiment and learn without the pressure of managing real advertising spend.

Yes, the curriculum includes guidance to prepare students for the official Google Ads certification exams through Google Skillshop. The certification itself is awarded by Google upon passing the exam.

No, AI is not a separate, standalone syllabus module. It is introduced as a practical tool integrated into various aspects of digital marketing work to assist with specific tasks.

AI is used as a practical supporting tool, primarily to aid in content optimization and related workflows. Students learn keyword research and search intent as core SEO skills, separate from AI's assisting role.

Yes, AI-assisted static website creation is included as a practical application within the course. This exercise helps students understand how to use AI to build a simple digital presence, but it is not a dedicated web-development course.

Assignments and projects from the course—such as website audit reports, content plans, sample Google Ads campaigns, and analytics reports—can be organized to create a portfolio that showcases practical skills to employers or clients.

The certificate represents successful completion of the Mivja Digital Marketing Course. It serves as evidence of the training undertaken and the curriculum completed.

Placement assistance refers to career guidance and support provided by Mivja. As stated on the course page, this includes ongoing mentorship, portfolio guidance, and career advice to help students become strong candidates.

No, the course does not guarantee a job. Its purpose is to equip students with practical, in-demand skills and build a portfolio to support their job applications. Professional outcomes depend on individual effort and market conditions.

After completing the course, students can apply for various digital marketing roles or freelance opportunities. The practical skills and portfolio work developed are designed to support these paths. The course does not guarantee specific employment or income.

Yes. Business owners can apply skills such as SEO, content creation, social media management and analytics to their own marketing activities and evaluate website or campaign performance.

When evaluating courses, consider the extent of practical work, the structure (live vs. recorded), instructor support and expertise, the depth of the syllabus, the types of projects, the tools you will use, and the nature of post-course support.

Look for a curriculum that includes structured, hands-on assignments and projects with specific tool usage. The course should clearly describe what you will practice (e.g., website audits, campaign setup, content creation) and how your work will be reviewed.

Course assignments are designed for learning and practical skill development. Where a project uses a simulated, demo, or case-study environment, it is not presented as paid client work.

Before enrolling, check whether the institute provides live instruction, practical assignments, actual tool usage, project feedback, transparent certification, and clearly defined post-course support. This helps ensure the training is genuinely practical and meets your learning needs.

After six months, a beginner should expect to have built a foundational skill set across key digital marketing areas and completed a portfolio of practical work. Professional proficiency and career outcomes develop through continued practice, application, and ongoing learning.