Digital Marketing – Online Course in Howrah

Join students from Howrah and nearby areas in this fully online course.

Digital Marketing Course

Become a Certified Digital Marketer

6 Months ₹15,499

Our comprehensive Digital Marketing course covers all essential aspects of online marketing, from search engine optimization to social media strategies. Learn practical skills that businesses actually need, taught by industry professionals with real-world experience.

Course Highlights

  • Hands-on training with live projects
  • Learn from certified industry experts
  • Practical assignments after every module
  • Placement assistance & career guidance
  • Flexible batch timings (weekday/weekend)
  • Certificate upon successful completion

What You'll Learn

Module 1: Search Engine Optimization (SEO)

  • On-page SEO optimization techniques
  • Keyword research & analysis
  • Technical SEO basics & free website audits
  • Link building strategies
  • Local SEO using Google Business Profile
  • SEO tools (Google Search Console, Google Trends, Semrush)
  • Content optimization with WordPress plugins (Yoast/RankMath free)
  • SEO for e-commerce websites
  • Measuring SEO performance with Google Analytics (free)
  • SEO case studies

Module 2: Google Ads & PPC Marketing

  • Google Ads account setup
  • Search & Display campaign creation (with demo budget)
  • Remarketing strategies
  • Keyword match types
  • Ad extensions & optimization
  • Conversion tracking setup (demo)
  • Budget management techniques
  • Performance analysis
  • Preparation for Google Ads Certification (free via Skillshop)
  • Case studies & simulations (no heavy ad spend)

Module 3: Social Media Marketing

  • Facebook & Instagram marketing
  • LinkedIn for B2B marketing
  • YouTube video marketing
  • Social media content planning
  • Community management
  • Free social media scheduling tools (Meta Business Suite)
  • Paid ads overview (small demo budgets)
  • Influencer marketing basics
  • Social media analytics using free tools
  • Real-world campaign examples

Module 4: Content & Email Marketing

  • Content strategy development
  • Blog writing for SEO
  • Copywriting techniques
  • Email campaign creation
  • Lead nurturing basics
  • Email marketing tools (Mailchimp free plan, Sender.net free)
  • Landing page optimization with free WordPress tools
  • Content distribution strategies
  • Marketing automation basics (free trials)
  • Performance measurement

Module 5: Analytics & Strategy

  • Google Analytics 4 setup (free)
  • Key performance metrics
  • Conversion tracking
  • Data interpretation
  • Reporting Dashboard
  • Digital marketing strategy
  • Campaign planning
  • Budget allocation (cost-effective methods)
  • ROI measurement
  • Client presentation skills

Frequently Asked Questions

A digital marketing course teaches how to promote businesses online using search engines, social media, ads, content, and analytics in a practical way.

Students, fresh graduates, job seekers, working professionals, and small business owners in Howrah can join. No specific background is required.

No. The course starts from the basics and gradually moves to practical execution, making it suitable for beginners.

Yes. Many companies and agencies around Howrah and nearby Kolkata hire for digital marketing roles due to growing online demand.

The course usually covers SEO, Google Ads, social media marketing, content marketing, analytics, and basic website optimization.

Yes. You learn keyword research, on-page SEO, local SEO basics, and website optimization with real practice examples.

Yes. The skills are useful for promoting local shops, services, and businesses through Google search and social platforms.

Yes. You learn how to set up and understand search ads step by step, even if you have no prior ad experience.

Classes are conducted live so learners can ask questions and understand concepts clearly. Session recordings may be shared if needed.

Yes. Many college students join to gain practical skills alongside their studies and improve job readiness.

No. Basic computer and internet knowledge is enough. Coding is not mandatory to start a career in digital marketing.

Yes. The focus is on practical learning so students understand how real campaigns and tools are used in actual work.

Yes. You get hands-on exposure to commonly used tools for SEO, ads, analytics, and performance tracking.

Yes. You learn the basics of ranking local businesses in Howrah using location-focused SEO techniques.

Yes. The course is suitable for working professionals who want to upgrade their skills or change careers.

Yes. You learn how to check visitor behavior, traffic sources, and performance using analytics tools.

Yes. The skills taught are useful for freelancers who want to manage websites, ads, or social media for clients.

Yes. You learn how content, engagement, and basic advertising work across popular social platforms.

Yes. Learners from arts, commerce, and non-technical backgrounds in Howrah can easily follow the training.

You learn how content supports SEO, ads, and social media, even if you are not a professional writer.

Yes. Shop owners and service providers in Howrah can use these skills to promote their own business online.

Yes. Demand is growing as more local businesses and companies invest in online marketing.

Yes. You learn how to measure and review campaign results using basic reporting methods.

Yes. Practical tasks are included so learners can apply concepts instead of only learning theory.

Yes. Tools are taught step by step, making them manageable even for complete beginners.

Yes. Many learners use digital marketing skills to move into marketing, media, or online roles.

Yes. Learners receive guidance during sessions to clear doubts and understand practical tasks.

Yes. Digital marketing continues to evolve, offering long-term learning and career opportunities.

Local training helps learners get live guidance, practical exposure, and clarity suited to local business needs.

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