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Digital Marketing – Online Course in Gobardanga

Join students from Gobardanga and nearby areas in this fully online course.

Digital Marketing Course

Become a Certified Digital Marketer

6 Months ₹15,499

Our comprehensive Digital Marketing course covers all essential aspects of online marketing, from search engine optimization to social media strategies. Learn practical skills that businesses actually need, taught by industry professionals with real-world experience.

Course Highlights

  • Hands-on training with live projects
  • Learn from certified industry experts
  • Practical assignments after every module
  • Placement assistance & career guidance
  • Flexible batch timings (weekday/weekend)
  • Certificate upon successful completion
📞 Call to Enquire 💬 Chat on WhatsApp

What You'll Learn

Module 1: Search Engine Optimization (SEO)

  • On-page SEO optimization techniques
  • Keyword research & analysis
  • Technical SEO basics & free website audits
  • Link building strategies
  • Local SEO using Google Business Profile
  • SEO tools (Google Search Console, Google Trends, Semrush)
  • Content optimization with WordPress plugins (Yoast/RankMath free)
  • SEO for e-commerce websites
  • Measuring SEO performance with Google Analytics (free)
  • SEO case studies

Module 2: Google Ads & PPC Marketing

  • Google Ads account setup
  • Search & Display campaign creation (with demo budget)
  • Remarketing strategies
  • Keyword match types
  • Ad extensions & optimization
  • Conversion tracking setup (demo)
  • Budget management techniques
  • Performance analysis
  • Preparation for Google Ads Certification (free via Skillshop)
  • Case studies & simulations (no heavy ad spend)

Module 3: Social Media Marketing

  • Facebook & Instagram marketing
  • LinkedIn for B2B marketing
  • YouTube video marketing
  • Social media content planning
  • Community management
  • Free social media scheduling tools (Meta Business Suite)
  • Paid ads overview (small demo budgets)
  • Influencer marketing basics
  • Social media analytics using free tools
  • Real-world campaign examples

Module 4: Content & Email Marketing

  • Content strategy development
  • Blog writing for SEO
  • Copywriting techniques
  • Email campaign creation
  • Lead nurturing basics
  • Email marketing tools (Mailchimp free plan, Sender.net free)
  • Landing page optimization with free WordPress tools
  • Content distribution strategies
  • Marketing automation basics (free trials)
  • Performance measurement

Module 5: Analytics & Strategy

  • Google Analytics 4 setup (free)
  • Key performance metrics
  • Conversion tracking
  • Data interpretation
  • Reporting Dashboard
  • Digital marketing strategy
  • Campaign planning
  • Budget allocation (cost-effective methods)
  • ROI measurement
  • Client presentation skills

Frequently Asked Questions

Yes, this digital marketing course is beginner-friendly and starts from basic concepts before moving to advanced practical skills.

Yes, students from Gobardanga can easily join this training through live online classes with full mentor support.

Classes are conducted live so students can interact, ask questions, and learn practically. Recordings may be available for revision.

Classes are conducted twice per week, allowing enough time for practice and understanding.

You will learn SEO, Google Ads, social media marketing, content marketing, analytics, and practical campaign execution.

Yes, the course teaches local SEO and online promotion strategies that are very helpful for Gobardanga-based businesses.

Yes, no technical background is required. Everything is explained step by step in simple language.

Yes, digital marketing offers career opportunities in jobs, freelancing, and business growth.

Yes, the training focuses heavily on practical learning, tools, assignments, and real-world examples.

Yes, freelancers can learn in-demand skills like SEO and ads to find clients and projects.

Yes, local SEO is covered so students can rank businesses on Google Maps and local searches.

Yes, the twice-per-week schedule makes it suitable for working professionals and college students.

Yes, business owners learn how to promote their services online and generate leads digitally.

You will learn commonly used tools for SEO, keyword research, ads, analytics, and content planning.

The course is mostly practical, with real examples and hands-on implementation.

Yes, many students use the skills learned to start freelancing or side income work.

Yes, doubt-clearing support and guidance are provided throughout the course.

Yes, small business owners can learn how to market their services online without depending fully on agencies.

Yes, you will learn how to promote businesses on platforms like Facebook and Instagram.

Yes, with live classes and practical tasks, online training is highly effective.

Yes, students from nearby towns and villages also join through online classes.

Yes, many learners use digital marketing skills to switch careers or upgrade their profiles.

Yes, you will learn how search engines work and how businesses rank online.

You can enroll by contacting the institute through the WhatsApp chat link or by calling directly from the contact button on the website for guidance and batch details.

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