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Digital Marketing – Online Course in Barrackpore

Join students from Barrackpore and nearby areas in this fully online course.

Digital Marketing Course

Become a Certified Digital Marketer

6 Months ₹15,499

Our comprehensive Digital Marketing course covers all essential aspects of online marketing, from search engine optimization to social media strategies. Learn practical skills that businesses actually need, taught by industry professionals with real-world experience.

Course Highlights

  • Hands-on training with live projects
  • Learn from certified industry experts
  • Practical assignments after every module
  • Placement assistance & career guidance
  • Flexible batch timings (weekday/weekend)
  • Certificate upon successful completion
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What You'll Learn

Module 1: Search Engine Optimization (SEO)

  • On-page SEO optimization techniques
  • Keyword research & analysis
  • Technical SEO basics & free website audits
  • Link building strategies
  • Local SEO using Google Business Profile
  • SEO tools (Google Search Console, Google Trends, Semrush)
  • Content optimization with WordPress plugins (Yoast/RankMath free)
  • SEO for e-commerce websites
  • Measuring SEO performance with Google Analytics (free)
  • SEO case studies

Module 2: Google Ads & PPC Marketing

  • Google Ads account setup
  • Search & Display campaign creation (with demo budget)
  • Remarketing strategies
  • Keyword match types
  • Ad extensions & optimization
  • Conversion tracking setup (demo)
  • Budget management techniques
  • Performance analysis
  • Preparation for Google Ads Certification (free via Skillshop)
  • Case studies & simulations (no heavy ad spend)

Module 3: Social Media Marketing

  • Facebook & Instagram marketing
  • LinkedIn for B2B marketing
  • YouTube video marketing
  • Social media content planning
  • Community management
  • Free social media scheduling tools (Meta Business Suite)
  • Paid ads overview (small demo budgets)
  • Influencer marketing basics
  • Social media analytics using free tools
  • Real-world campaign examples

Module 4: Content & Email Marketing

  • Content strategy development
  • Blog writing for SEO
  • Copywriting techniques
  • Email campaign creation
  • Lead nurturing basics
  • Email marketing tools (Mailchimp free plan, Sender.net free)
  • Landing page optimization with free WordPress tools
  • Content distribution strategies
  • Marketing automation basics (free trials)
  • Performance measurement

Module 5: Analytics & Strategy

  • Google Analytics 4 setup (free)
  • Key performance metrics
  • Conversion tracking
  • Data interpretation
  • Reporting Dashboard
  • Digital marketing strategy
  • Campaign planning
  • Budget allocation (cost-effective methods)
  • ROI measurement
  • Client presentation skills

Frequently Asked Questions

Anyone looking to learn digital marketing skills—students, beginners, or professionals—can join. No prior experience is needed.

You’ll gain knowledge in SEO, social media marketing, Google Ads, email marketing, content creation, and analytics with hands-on exercises.

It is practical-focused, with live exercises, projects, and real-life examples.

The course runs for six months with online classes scheduled to suit learners’ availability.

Yes, a Digital Marketing certificate is provided upon successful completion.

Yes, you will get career guidance.

Absolutely! The course is fully online and accessible from anywhere in India.

You can interact with instructors during live sessions or through support channels.

To enroll, contact us directly via WhatsApp or call us, and our team will guide you through the registration process.

Yes, there are interactive live sessions to help you understand concepts in real-time.

Yes, the course schedule is flexible for working professionals or students.

Yes, the course covers on-page, off-page, and technical SEO strategies.

Yes, you’ll learn Google Ads, Facebook Ads, Instagram Ads, and LinkedIn Ads.

No, all tools used have free or trial versions suitable for learning.

Yes, it is designed for beginners and gradually covers advanced topics.

Yes, including content strategy, creation, and promotion.

Yes, you will learn Google Analytics, Search Console, and social media insights.

Yes, instructors provide continuous guidance and assistance.

Yes, you will learn practical skills to start freelance digital marketing projects.

It emphasizes hands-on learning, real-world projects, and career guidance, rather than just theory.

Yes, a demo session is available to help you understand the course structure.

The syllabus is regularly updated to reflect current digital marketing trends and tools.

Yes, it covers email campaigns, automation, and tools like Mailchimp.

Yes, the skills can be used to grow your own business online.

Yes, strategies for city-specific searches like Barrackpore are included.

Yes, you’ll have access to resources and recordings for future reference.

Yes, you can connect with peers for discussion and collaboration.

Yes, every topic includes case studies and practical examples to reinforce learning.

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