Digital Marketing – Online Course in Naihati

Join students from Naihati and nearby areas in this fully online course.

Digital Marketing Course

Become a Certified Digital Marketer

6 Months ₹15,499

Our comprehensive Digital Marketing course covers all essential aspects of online marketing, from search engine optimization to social media strategies. Learn practical skills that businesses actually need, taught by industry professionals with real-world experience.

Course Highlights

  • Hands-on training with live projects
  • Learn from certified industry experts
  • Practical assignments after every module
  • Placement assistance & career guidance
  • Flexible batch timings (weekday/weekend)
  • Certificate upon successful completion

What You'll Learn

Module 1: Search Engine Optimization (SEO)

  • On-page SEO optimization techniques
  • Keyword research & analysis
  • Technical SEO basics & free website audits
  • Link building strategies
  • Local SEO using Google Business Profile
  • SEO tools (Google Search Console, Google Trends, Semrush)
  • Content optimization with WordPress plugins (Yoast/RankMath free)
  • SEO for e-commerce websites
  • Measuring SEO performance with Google Analytics (free)
  • SEO case studies

Module 2: Google Ads & PPC Marketing

  • Google Ads account setup
  • Search & Display campaign creation (with demo budget)
  • Remarketing strategies
  • Keyword match types
  • Ad extensions & optimization
  • Conversion tracking setup (demo)
  • Budget management techniques
  • Performance analysis
  • Preparation for Google Ads Certification (free via Skillshop)
  • Case studies & simulations (no heavy ad spend)

Module 3: Social Media Marketing

  • Facebook & Instagram marketing
  • LinkedIn for B2B marketing
  • YouTube video marketing
  • Social media content planning
  • Community management
  • Free social media scheduling tools (Meta Business Suite)
  • Paid ads overview (small demo budgets)
  • Influencer marketing basics
  • Social media analytics using free tools
  • Real-world campaign examples

Module 4: Content & Email Marketing

  • Content strategy development
  • Blog writing for SEO
  • Copywriting techniques
  • Email campaign creation
  • Lead nurturing basics
  • Email marketing tools (Mailchimp free plan, Sender.net free)
  • Landing page optimization with free WordPress tools
  • Content distribution strategies
  • Marketing automation basics (free trials)
  • Performance measurement

Module 5: Analytics & Strategy

  • Google Analytics 4 setup (free)
  • Key performance metrics
  • Conversion tracking
  • Data interpretation
  • Reporting Dashboard
  • Digital marketing strategy
  • Campaign planning
  • Budget allocation (cost-effective methods)
  • ROI measurement
  • Client presentation skills

Frequently Asked Questions

Anyone interested in online careers, freelancing, or growing a local business can benefit. Students, job seekers, working professionals, and shop owners in Naihati all find digital marketing skills useful today.

Digital marketing opens job and freelance opportunities that are not limited by location. Many learners use these skills to work with nearby businesses or remote clients.

Core skills include SEO, social media management, Google Ads, content creation, and basic website knowledge. These skills work together to build online visibility.

Yes. Digital marketing is beginner-friendly and focuses more on practical skills than technical degrees. With proper training, newcomers can start from scratch.

No technical background is required. Most digital marketing tools are designed for beginners, and concepts are easy to understand with step-by-step guidance.

Practical training focuses on real tasks like keyword research, ad setup, content planning, and website analysis, making learning more effective than theory alone.

Learners usually work on live websites, social media pages, SEO audits, and advertising campaigns to understand how digital marketing works in real situations.

SEO helps websites appear in search results when people look for products or services. This increases visibility, website traffic, and potential customer inquiries.

Google Ads helps businesses reach customers quickly through paid search results. It is useful for generating leads, sales, and brand awareness in less time.

Social media allows businesses to connect with local customers, build trust, and promote offers using platforms people already use daily.

Beginners usually start with Google Search Console, Google Analytics, keyword tools, social media planners, and basic design tools for content creation.

With consistent practice, most learners become confident in 3 to 6 months, depending on learning speed and hands-on experience.

Yes. Many freelancers offer SEO, social media management, content writing, and ad services to clients from different locations.

Local SEO helps businesses appear in location-based searches, such as nearby services. It is especially useful for shops and service providers.

Content helps attract, educate, and engage users. Blogs, social posts, and website content play a key role in SEO and brand building.

Yes. WordPress helps digital marketers manage websites, publish content, and understand on-page SEO without advanced coding.

They use analytics tools to measure website traffic, user behavior, ad results, and conversions, helping improve marketing strategies.

Digital marketing allows better targeting, measurable results, and lower costs compared to traditional advertising methods.

Yes. Digital marketing is flexible and can be learned part-time with proper planning and regular practice.

Career paths include SEO executive, social media manager, digital marketing analyst, freelancer, or even starting a small agency.

Entrepreneurs use digital marketing to build online visibility, reach customers, and grow their brand without high advertising costs.

Common mistakes include focusing only on tools, ignoring basics, and expecting instant results instead of consistent learning.

Practical learning builds confidence and problem-solving skills, which are essential for handling real marketing challenges.

SEO focuses on organic growth over time, while paid ads bring faster results by paying for visibility.

The Mivja digital marketing course focuses on practical learning instead of theory. Learners work on real tasks, local business examples, and live projects so they understand how digital marketing works in real situations.

Yes. Mivja follows a small-batch approach where learners receive personal attention, regular feedback, and doubt-clearing sessions to build confidence and clarity.

The course is designed for students, job seekers, and local business owners. Training includes SEO, ads, and marketing strategies that are useful for nearby markets and real customer needs.

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