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Digital Marketing Course

Digital Marketing Course
in Purnia

Join Mivja's comprehensive Digital Marketing course in Purnia. Learn practical skills through live projects, expert mentorship, and flexible training.

Digital Marketing Course in Purnia

Become a Certified Digital Marketing Professional

6 Months ₹18,499

Join Mivja's Digital Marketing course in Purnia. Learn practical skills with live projects, expert mentorship, and hands-on training. Get certified and start your career in Digital Marketing.

Course Highlights

  • Hands-on training with live projects
  • Learn from certified industry experts
  • Practical assignments after every module
  • Placement assistance & career guidance
  • Flexible batch timings
  • Certificate upon completion

What You'll Learn

Module 1: Search Engine Optimization (SEO)

  • On-page SEO optimization techniques
  • Keyword research & analysis
  • Technical SEO basics & free website audits
  • Link building strategies
  • Local SEO using Google Business Profile
  • SEO tools (Google Search Console, Google Trends, Semrush, Moz, Ubersuggest)
  • Content optimization with WordPress plugins (Yoast/RankMath free)
  • SEO for e-commerce websites
  • Measuring SEO performance with Google Analytics (free)
  • SEO case studies
  • Web 2.0

Module 2: Google Ads & PPC Marketing

  • Google Ads account setup
  • Search & Display campaign creation (with demo budget)
  • Remarketing strategies
  • Keyword match types
  • Ad extensions & optimization
  • Conversion tracking setup (demo)
  • Budget management techniques
  • Performance analysis
  • Preparation for Google Ads Certification (free via Skillshop)
  • Case studies & simulations (no heavy ad spend)

Module 3: Social Media Marketing

  • Facebook & Instagram marketing
  • Social media content planning
  • Community management
  • Free social media scheduling tools (Meta Business Suite)
  • Paid ads overview (small demo budgets)
  • Influencer marketing basics
  • Social media analytics using free tools
  • Real-world campaign examples

Module 4: Content Marketing & AI Tools

  • Content strategy development
  • Blog writing for SEO
  • Copywriting techniques
  • Content research and topic development
  • AI-assisted content ideation and research
  • Using ChatGPT for content planning, writing and optimisation
  • Using DeepSeek for research, analysis and content workflows
  • Writing effective AI prompts for marketing tasks
  • AI-assisted keyword research and content briefs
  • Human editing, fact-checking and content quality control
  • Content distribution strategies
  • Performance measurement

Module 5: Analytics & Strategy

  • Google Analytics 4 setup (free)
  • Key performance metrics
  • Conversion tracking
  • Data interpretation
  • Reporting Dashboard
  • Digital marketing strategy
  • Campaign planning
  • Budget allocation (cost-effective methods)
  • ROI measurement
  • Client presentation skills

Digital Marketing Courses Near You

Frequently Asked Questions

Check the syllabus, instructor's experience, practical assignments and feedback process. A good course should explain how marketing skills are applied to real business problems, not simply list tools and concepts.

Yes. Beginners can start with the fundamentals of SEO, content marketing, social media and paid advertising. Consistent practice and a willingness to analyse results are more important at the beginning than previous marketing experience.

Employers may look for skills such as keyword research, website content optimisation, social media planning, advertising campaign setup and performance reporting. The most relevant skills depend on the role, so learners should build a portfolio that matches the positions they want to pursue.

Ask for examples of assignments, how work is evaluated and whether learners receive feedback. Practical activities should require learners to make decisions, explain their reasoning and improve their work, rather than merely watch demonstrations.

Yes. You can create clearly labelled practice projects, such as an SEO audit, a keyword strategy, a social media plan or a sample Google Ads campaign. Explain the objectives and methods used, and never present simulated campaign results as genuine client outcomes.

Businesses can improve their website content, strengthen their search visibility, publish useful social media posts and run targeted advertising when appropriate. The best approach depends on the business's customers, service area, budget and commercial goals.

Yes. Agricultural suppliers, equipment dealers, traders and businesses selling agricultural products can use product information, search-friendly pages and targeted digital campaigns to reach relevant buyers. Their strategy should reflect whether they serve individual consumers, retailers or wholesale customers.

They can begin with accurate business information, useful website content, relevant social media activity and genuine customer feedback. Paid campaigns can be introduced when there is a clear objective and a way to assess whether the expenditure produces useful results.

You should understand profile eligibility, business information, categories, service details, photographs, customer reviews and performance insights. You should also learn that accurate information and sound optimisation practices do not guarantee a particular Google Maps position.

Neither is automatically better. SEO can support organic visibility over time, while paid advertising can provide controlled exposure to selected audiences. The choice depends on how quickly the business needs results, its competition, available resources and the value of each customer.

Consider the work involved in each area. SEO involves research and website improvement, social media combines communication and creative planning, and Google Ads involves targeting, budgets and performance analysis. Trying introductory tasks from each area can help you identify your strengths.

Tasks may include researching keywords, updating website content, preparing social media calendars, checking campaign performance, compiling reports and discussing improvements with a team. Responsibilities vary by company and specialisation.

Practise explaining marketing fundamentals, demonstrate your understanding of common tools and prepare examples of your project work. Be ready to discuss why you made particular decisions, how you would investigate poor results and what you would improve next.

Look for a clear explanation of the instructor's relevant experience, familiarity with current marketing practices and ability to explain concepts through examples. You can also ask how assignments are reviewed and how learners receive guidance when they encounter problems.

Training can provide a foundation in services such as SEO, content planning, social media management and campaign support. Freelancers also need client communication, realistic project scoping, time management and the ability to demonstrate the value of their work.

Start by learning campaign structure, keyword match types, targeting, bidding concepts and conversion tracking. You can prepare a sample campaign plan or use simulations where available. Actual advertising expenditure should only be used with a clear budget and appropriate supervision.

Learners should understand how GA4 records website and app interactions, how reports help analyse user behaviour and how key events can be used to measure meaningful actions. They should also recognise that incorrect implementation can produce misleading reports.

AI tools can assist with topic research, content outlines, brainstorming and organising information. Learners should verify factual claims, review source quality, edit the output and ensure that published content provides genuine value rather than simply repeating automatically generated text.

WordPress knowledge helps marketers work with website pages, publish articles, organise content and use common optimisation tools. It also helps them identify routine content issues and communicate more effectively with developers when technical changes are required.

Review whether enquiries match the intended audience, whether prospective customers are genuinely interested and whether those enquiries progress towards the business's goals. Tracking only the number of forms submitted can hide problems with lead quality.

Content should reflect the audience's language preferences, knowledge and questions. Depending on the target market, a business may need English, Hindi or another suitable language. The priority should be clear, accurate communication rather than adding regional terms unnaturally.

These businesses can use informative service pages, location-relevant content, photographs, customer reviews and suitable advertising to help potential customers discover their offerings. Their marketing should provide accurate details and make enquiries or reservations easy.

A certificate documents course completion or assessment, depending on the provider. Demonstrable skills are shown through the ability to complete relevant tasks, explain decisions and interpret results. Employers may consider both, but a certificate alone does not establish practical competence.

Compare the published syllabus, instructor credentials, practical assignments, feedback arrangements and examples of student work. Check the actual learning format and support provided, and evaluate claims about placements or career outcomes carefully before making a decision.

Review the course syllabus and practical learning details on Mivja's website. Use the available WhatsApp or call buttons to ask about the topics covered, assignments and learning requirements. This will help you determine whether the programme fits your current skills and intended direction.

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